In 2013, former registered nurse, Courtney Adeleye, combined her passion for health and wellness and her background in science to document, develop, and disseminate her product line, The Mane Choice.
Today, these hair care products have become a mainstay on store shelves and bathroom counters. Adeleye’s brand started with $500 and amassed over $100,000,000 in sales in six years. Her products went from zero to 60,000 retailers in 24 months, and landed on the shelves of Walmart, CVS, Target, and other stores around the United States.
Now as CEO and founder of Olbali, a direct selling conglomerate company which creates opportunities for families all over the world. Olbali consists of health & wellness, beauty, and food & beverage products, Courtney continues to bring innovative consumer goods to market. Olbali is home to Fool Proof Body feminine hygiene products; Cool Coffee Clique beverages; Poptritional vitamin-infused popcorn; Lily Frilly, a lifestyle brand for girls; Rich Quench Moscato, and other brands. With Courtney at the helm, the brands continue to see growth year over year. Through innovation and extensive research, she does not tackle an industry without making it better than how she discovered it.
With a specialty in consumer-packaged goods (CPG), Courtney understands what it takes to build a disruptive brand that attracts attention. She has cultivated a strong social media following, with over one million followers across platforms, and is an undeniable authority in audience engagement and the importance of strong consumer relationships. Likewise, she has been featured on American Express Business, CNN Live, Good Morning America, and in other media outlets like Black Enterprise, Essence, and Forbes.
Aside from her business aspirations, the wife and mother of three is a philanthropist and champion of women. Her love for community and support of others makes her a standout to both her customers and those who follow along for her advice and encouragement.