Founder and CEO of The Mane Choice, Courtney Adeleye, built her innovative hair empire from the ground up by incorporating her specialized knowledge base with her own curiosity. Born and raised in Detroit Michigan, the wife and mother of three, was no stranger to hard work and self-motivation.

Her personal healthy hair care journey became her calling, as her YouTube viewers watched her amazing hair growth progress and yearned for her self-discovered solutions for their own tresses. Courtney’s unique healthy product mixes intrigued viewers and quickly garnered her a large following.

As a registered nurse by trade and University of Michigan graduate, her science-based background helped her identify what products and ingredients would render the best results. Sensing an opportunity to help other women improve their own hair health, Courtney mixed and packaged her first deep conditioner from home. She continued the business from her kitchen for one year until the demand for her natural hair care products expanded the business.

The Mane Choice grew from a home-based hobby into a multi-million dollar business that carries products for all ethnicities and hair concerns, including growth and retention, moisture, repair, infants, kids, body and even styling tools.